Beyonce Teases Ivy Park Collection Relaunch

Beyonce, 38, posted teaser photos on Instagram for her new IVYPARK x Adidas collection. Coming on the heels of her buying her company back, she took her time creating this new collection.

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“IVY PARK January 18,” Beyonce said.

In an interview with Elle, Beyonce announced that the new IVY PARK collection will be a line of gender neutral items. Beyonce wants the line to embrace creativity.

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“It incorporates my personal style and expands that to include something for everyone,” Beyoncé said. “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”

Beyonce announced her partnership with Adidas back in April, calling it “the partnership of a lifetime.” She had offically repurchased 50% of her shares back, in order to relaunch and take control of her brand.

“I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules,” Beyonce said.

Beyonce currently owns her company, IVY PARK, and has no plans to relinquish ownership.