Anne Klein’s Granddaughter Helps to Donate COVID-19 Masks

Owner of the iconic women’s fashion brand Anne Klein has united with the namesake designer’s granddaughter to provide relief during the COVID-19 pandemic.

Jesse Gre Rubinstein will support the efforts of her famous grandmother’s, Anne Klein, company owner, WHP Global, to meet the need for Personal Protection Equipment (PPE). WHP Global announced the procurement of face masks that will be distributed with Jesse to essential workers and community organizations providing relief across the United States.

“Uniting the brand Anne Klein with the founder’s family at this critical time and making a commitment to distribute 100,000 masks to those on the frontlines helping our communities, is a win/win,” said WHP Chairman and CEO Yehuda Shmidman.  “This is just the beginning of our planned collaboration with Anne’s granddaughter, Jesse. We’re thrilled to partner with her.”

An iconic legacy women’s fashion brand founded in 1968, Anne Klein products are sold globally throughout North America, China, South Korea, the Philippines and Mexico.  “I am honored to have the opportunity to play a role in supporting my grandmother’s legacy by highlighting inspiring individuals who even during this time of great uncertainty, embody the vision and strength to empower their community and uplift those around them,” said Rubinstein, who is founder & CEO of social media agency, Hello There Collective. “My hope is that this initiative serves as the launch of a powerful network that can both support and inspire others to help not only in the present, but as we begin to rebuild.”

Additionally, WHP has tapped Rubinstein and her marketing agency to spearhead the upcoming launch of Anne Klein’s new social series, featuring notable individuals making a difference and connecting communities during this global pandemic.  Following in the footsteps of Anne Klein who inspired so many, Rubinstein will host a Facebook Live series featuring the heroes of today, inspiring the next generation of trailblazers, with guests from a variety of industries who are championing aid during the pandemic.