Entertainment

Is Harry Styles Connected to this Mysterious Fake Town?

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The FBI works hard, but Harry Styles stans may work harder. Today, fans have seemingly connected the British singer to a fictional town named Eroda that has popped up in social media advertisements.

Talk about the fictional town erupted after a Twitter user got an ad for the fictional destination.

Upon researching Eroda, he discovered that the town’s location was not disclosed and all of the photos of said town were generic stock images. According to a Google Doc created by Eroda theory researchers, most of the photos are of European destinations or of areas in Portland, Oregon. A map of Eroda on their website also shows an unrecognizable island.

There is also no way to book a hotel or trip to Eroda online.

People also noticed that seemingly normal accounts had been posting about Eroda, acting as if it is a real place.


At first, followers of the thread assumed that it was an alternate reality game, a popular genre of social media accounts that look real but are actually interactive forms of fictional storytelling.ย Others thought it could be anything from a school project to an ad agency test.

However, in a typical stan twitter turn of events, dedicated Harries started piecing together a connection between Styles and the fictional town. Fans are speculating that it could be a marketing push for an upcoming music video.

The initial connection is that Eroda spelled backwards is adore, which could coincide with the track named “Adore You” on his upcoming album, “Fine Line.” But things get a bit deeper as you dive into the website.

Many of the stock images are from a Scottish town where he was recently spotted filming a music video. Many of the street names and site descriptions on the website’s list of Eroda attractions also refer to track names from the album or imagery from the music video set.

Users have also found evidence that visitors of Styles’ official site have been targeted with Eroda ads.

Some have compared the potential marketing push to Halsey’s promotion of her debut album, “Badlands.”

Not everyone thinks that Eroda is related to Styles, though. One Twitter user said that the push seems unnecessary for a star with his level of success.

Some think the Eroda website could be cult related.

Until we know for sure, the speculation continues. The town has already inspired a discord server and a subreddit.


And, of course, Styles fans are having a Twitter field day.

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Gabby Dance is the managing and online editor of Hers Magazine. She graduated from Auburn University in May 2019 with a degree in journalism and women's studies. When she's not writing, you can find her obsessing over pop culture.

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