Fashion

Rihanna Named Creative Director for PUMA

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“Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for your brand. Rihanna was a natural choice for us”


– Bjørn Gulden, PUMA’s CEO

Rihanna does it all! After being named a Fashion Icon by CFDA, she is now the creative director and grand ambassador for PUMA’s women apparel and footwear. According to Forbes, the pop star’s designs are rumored to be released as early as 2015. Rihanna’s influence in social media is a great advantage for the athletic brand to reach millions. Her Instagram, alone, has over 13 million followers. PUMA is definitely revamping their brand as they have already collaborated with Solange Knowles this year. The addition of Rihanna is definitely a reason to anticipate PUMA’s upcoming campaigns.

 

Source: Forbes

A staff report from the online editor of Hers Magazine.

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