Clothing Company Universal Standard Makes Plus-Size the New Normal

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Universal Standard, an online clothing company, announced that their sizes will run from 00-40, making it the most plus-size inclusive clothing line ever.  

Founders Alex Waldman and Polina Veksler started Universal Standard in 2015 to establish fashion freedom for all women, according to their website. At first, the U.S. fashion chain offered sizes six to 32. Now, the company is breaking fashion boundaries by adjusting its sizing to cater to the 67 percent of women in the U.S. who wear a size 14 or above.  

“We set out to change everything—create unprecedented access, make size irrelevant, represent all of US, as we are, and establish a new normal for future generations,” Universal Standard shared on its website.  

Their new size options will apply to all products, including their denim line, t-shirts and dresses.  

In 2018, Universal Standard made its first steps towards inclusivity with their Foundation collection, a clothing line with sizes ranging from 00 to 40. The collection consisted of crew neck tees, turtle necks and bandeau tops.  

In addition to their promise of a large size range, Universal Standard launched the “See It In Your Size” feature. This tool allows customers to view jeans on models their size. With the simple click of a button, this feature helps customerchoose the right pair of jeans and acts as their very own closet.    

Women can view jeans in their size from the “See It In Your Size” feature. Photo: Universal Standard

Universal Standard’s plans for all-inclusive clothing won’t stop with their new size range. Now, the brand is setting out to convince other labels to become more inclusive and make clothing available for every woman, no matter their size. “We’re committing to create the change we want to see in the world, so that access for all doesn’t end with us,” Universal Standard shared on its website. “We will work to empower the industry to embrace inclusion.” 

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