#PermitPatty Now Confronts Real Fears and Future

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Eight-year-old girl Jordan Rodgers was selling $2 bottles of cold water on a hot day in front of her San Francisco apartment to earn money for her family to go to Disneyland. Her crime, according to her neighbor Alison Ettel, was that Jordan was selling water without a license.

That apparently incensed Ettel, now known as “Permit Patty” (#PermitPatty) online, and she apparently called the police. Jordan’s mother, Erin Austin, confronted Ettel as she videotaped the encounter with her cell phone.

“This woman don’t want a little girl to sell some water. She’s calling police on an 8-year-old little girl,” said Austin on the video as Ettel attempted to stoop and hide behind a wall. “You can hide all you want — the whole world is going to see you, boo.”

On the video, Ettel appeared defiant when confronted, declaring on the phone that the child was illegally “selling water without a permit.” However, her tone has changed in the 48 hours since the video has gone viral.


When the story first broke, Ettel told Huffington Post, “I have no problem with enterprising young women. I want to support that little girl. It was all the mother and just about being quiet.”

Herself an entrepreneur, Ettel owns TreatWell, a maker and seller of cannabis-based tinctures for pets.

In a television interview with the “Today” show, Ettel said the video failed to tell the full story of why she had reacted in a “polite” but “stern” manner. She said that she was trying to work and initially asked Jordan and her mother to lower their voices. She reportedly said to them, “‘You’re screaming. You’re yelling, and people have open windows. It’s a hot day. Can you please keep it down?'”

In tears during the interview, she added that she has gotten “all kinds of threats. Horrible, horrible images and death threats.”

Following the incident, Jordan recently got news that a Twitter user purchased four Disneyland tickets for her family.

Ettel, who said she was actually just “pretending” to call the police, told “Today” that she’s not proud of her behavior and would like to apologize to Jordan and her mother.  However, they are unwilling to accept her apology for now.

Affecting both her feelings and her business, Ettel’s company has been dropped by a distributor. Magnolia Oakland, a dispensary that carries TreatWell’s products, said in a statement, “After seeing this video of their CEO, calling the police on an 8 year old entrepreneur selling water on a hot day, we decided without hesitation that we could no longer patronize her company.”

Like Roseanne, we’ll have to wait to see how she recovers.



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