Is Barter Better for Business?
By Denise Renee
There’s nothing new under the sun, as the saying goes.
Before there was a centralized monetary system, there was bartering: the simple act of exchanging an item or service you had for a different item or service you wanted or needed. Not just for cavemen or pioneers, bartering has evolved along with the times. Today, bartering is a viable way for businesses to preserve precious cash flow while potentially gaining card-carrying, cash-paying customers. The question: is bartering right for your business?