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Is Barter Better for Business?

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By Denise Renee

There’s nothing new under the sun, as the saying goes.

Before there was a centralized monetary system, there was bartering: the simple act of exchanging an item or service you had for a different item or service you wanted or needed. Not just for cavemen or pioneers, bartering has evolved along with the times.  Today, bartering is a viable way for businesses to preserve precious cash flow while potentially gaining card-carrying, cash-paying customers.  The question: is bartering right for your business?

Read more in HERS Magazine November/December 2014 issue

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